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In an era marked by escalating data breaches and cyberattacks, businesses face mounting pressure to protect themselves, with the average cost of a data breach soaring to around $4.35 million. Traditional security measures are increasingly insufficient, necessitating innovative approaches to safeguard financial integrity.

According to FACEKI’s internal statistics, a staggering 70% of fraud occurs beyond the onboarding stage. To comprehensively secure the user journey, businesses must turn to behavioral analytics and biometrics.

Demystifying Behavioral Analytics

Behavioral analytics revolves around studying patterns of behavior. In the business realm, customer interactions paint a picture of anticipated behavior, encompassing the timing of logins, typical transaction types, preferred devices, and even keyboard usage nuances.

Leveraging automation and machine learning, behavioral analytics uncovers behavioral patterns, pinpointing anomalies at both individual and organizational levels.

Behavioral Analytics and Its Role in Fraud Detection

Behavioral analytics emerges as a potent tool to unearth potential fraud, unusual transactions, or criminal activity through the scrutiny of behavior patterns. Here’s how it operates:

1. Establishing Baseline Behavior: Behavioral monitoring crafts a user-specific baseline of typical behavior by analyzing historical data and patterns, distinguishing regular behavior from aberrations.

2. Real-Time Vigilance: Fraud monitoring via behavioral analytics operates in real-time, swiftly detecting suspicious activity. For instance, it flags anomalies like a user accessing multiple accounts in a short time span, exhibiting atypical purchase patterns, or conducting unusually large transactions, triggering alerts.

3. Machine Learning Advancements: Behavioral monitoring systems incorporate machine learning algorithms for continuous enhancement. These algorithms adapt to evolving fraud patterns, leveraging vast data volumes to identify previously unknown suspicious behaviors, progressively improving fraud detection accuracy.

4. User Profiling and Risk Scoring: Behavioral monitoring generates user profiles based on behavioral patterns, assigning risk scores reflecting potential involvement in fraudulent activity. These scores consider historical data, detected anomalies, and machine learning insights. High-risk profiles can prompt additional scrutiny or authentication measures.

5. Early Detection and Prevention: Real-time monitoring enables early-stage fraud detection, preventing financial losses. Swift actions like blocking suspicious activities, user notifications, or case escalation to law enforcement can thwart fraudulent transactions.

6. Adaptive Security Measures: Behavioral monitoring facilitates adaptive security measures. High-risk user behavior may trigger additional authentication steps, such as Liveness checks, reinforcing security against criminal activities.

Unveiling Behavioral Biometrics

While behavioral analytics and behavioral biometrics share similarities, they diverge in critical aspects.

Behavioral biometrics harness unique behavioral characteristics for identification and authentication, encompassing keystroke dynamics, mouse movements, touchscreen gestures, voice patterns, and gait analysis. These traits form a distinct user profile, against which future interactions are compared for verification.

In contrast, behavioral analytics centers on fraud detection via the analysis of various behavioral indicators and anomaly identification.

The Future of Behavioral Biometrics

The behavioral biometrics market, valued at USD 2.01 billion in 2022, is set to reach USD 11.64 billion by 2030 (SNS Insider). This trajectory underscores its burgeoning significance in identity verification and authentication.

In an age defined by relentless cyber threats, businesses must embrace behavioral analytics and biometrics. These cutting-edge tools not only establish baseline behavior, enable early fraud detection, and mitigate risks but also fortify defenses against surging data breaches.

Stay ahead of the curve, secure your business, and protect against financial crime by harnessing the transformative power of behavioral analytics and biometrics with FACEKI.

Contact FACEKI to book a demo today.