In recent years, the increasing use of digital technology has led to a growing concern over the privacy of children’s personal data within the Kidtech industry. With thousands of children using the internet, it’s important to ensure that their personal information is kept safe. As this occurs, ad technology designed for adults is capturing an increasing amount of their personal information. This has led to the implementation of digital privacy laws. They include COPPA in the US and GDPR-K in Europe, aimed at preventing illegal collection of children’s personal data. Despite these efforts, the majority of the internet is still driven by data-harvesting technology. This leads to situations like the recent $5M fine against Oath/AOL for breaching COPPA. Thus, as the world becomes increasingly digital, privacy concerns within the kidtech industry are at an all-time high.
It is against this backdrop that companies like SuperAwesome have developed technology aimed at ensuring children’s digital privacy in the Kidtech industry. The KidSafe Filter (KSF), launched by SuperAwesome, acts as a firewall for online ads and prevents personal data from being captured on children.
Why KYC is important
KYC, or Know Your Customer, is a crucial process for companies in the financial and technology industries. It is also important for companies that deal with sensitive data or personal information. The process involves verifying the identity of customers to prevent fraud and ensure compliance with regulations. In recent years, concerns about privacy and security have made KYC even more important. This is especially true when it comes to protecting children online. That’s where Faceki, our facial recognition platform, comes in.
Faceki provides fast, easy, and secure identity verification solution. It includes tamper, liveness, and AML/PEP checks, custom supports documents, and offers KYC in 190+ countries. Thus, we will discuss how Faceki’s KYC processes can help to combat the problems faced in the online advertising industry, as highlighted by the release of SuperAwesome’s KidSafe Filter.
SuperAwesome, a technology company specializing in child privacy and safety, recently launched the KidSafe Filter (KSF) to help prevent online ads from stealing children’s personal data. The KSF acts as a firewall for online ads, ensuring that any filtered ad has no ability to collect personal data on children. It also prevents any third-party systems from accidentally storing this type of data without knowing that kids are involved. This is now a requirement by law in the US (COPPA) and the EU (GDPR-K).
However, there is still a long way to go when it comes to protecting children online.
Protecting children’s information online
According to SuperAwesome, over 170,000 children go online for the first time every day, and as they engage with apps and sites, ad technology is capturing millions of pieces of personal data about their behavior. By the time a child is 13, over 72 million pieces of personal data will have been captured about them.
This is where Faceki’s KYC processes can help. By using facial recognition technology to verify the identity of customers, we ensure that children’s personal information is protected within the Kidtech industry. Our KYC process involves verifying the identity of each of our users. This includes minors, and collecting only the necessary information required to provide our services. This information is then stored securely, and access to it is strictly controlled. The technology can detect if the user is a child and flag the account for further review, helping to ensure that children’s privacy is respected. This is particularly important for online advertising, as it can help to prevent the collection of personal data on children, which is illegal under COPPA and GDPR-K.
Added benefits
Another benefit of Faceki’s KYC processes is that they can help to prevent fraud and ensure compliance with regulations. This is important not only for companies engaging with children, but also for companies in the financial and technology industries. Faceki’s facial recognition technology can verify that the user is who they claim to be. This prevents fraudsters from using a child’s personal information for malicious purposes.
Faceki’s KYC processes can also help to prevent money laundering and the financing of terrorism. By verifying the identity of customers, Faceki can help to ensure that the funds are not being used for illegal purposes. This is especially important for companies that deal with sensitive data or personal information. It helps to maintain the security and privacy of their customers’ information. All of Faceki’s services are certified with ISO 30107-3. They have also undergone independent attack, spoofing, and penetration tests – to make sure that our customers rely on solid and highly secure standards. Our services are cloud-based, cross-platform & cross-device. No need for organizations to rely on different devices to provide biometric solutions to their customers.
What role does Faceki play?
Faceki’s KYC processes can play a critical role in combating the problems faced in the online advertising industry. The growing concern over the privacy of children’s personal data highlights the need for companies to take action to protect this vulnerable audience. We understand the importance of protecting children’s personal data. Thus we have implemented robust KYC processes as part of our commitment to ensuring the privacy and security of our users.
By verifying the identity of customers, Faceki can help to protect children’s personal information in the Kidtech industry. This also helps prevent fraud, and ensure compliance with regulations. Furthermore, Faceki’s facial recognition technology can provide fast, easy, and secure identity verification solutions. This makes it an ideal solution for companies engaging with children, as well as for companies in the financial and technology industries.
