Protect Your Customers.. but don’t push them away
It’s no doubt that the internet has become a part of our everyday life, not just our personal life but also in the business aspect. The internet has indeed facilitated the operations of almost all businesses across the world, business owners now have a wider coverage and can reach huge audiences, companies can reach their customers quicker, filing a complaint is as simple as clicking a button. The increased reliance on the internet has also increased the amount of fraudulent users who associate with cyber-crimes and hacking. Because of this, many business enterprises have resolved to boost their authentication security to prevent such breaches in their system from happening.
Unfortunately, some of the solutions that these business owners are implementing to protect their system could be very complex and cumbersome to the point that it would deter potential customers accessing their platforms. Business enterprises now have measures to authenticate their users and improve their cybersecurity, so things like OTP, RECAPTCHAs and many others are increasingly getting used. For example, in a bid to boost up security, enterprises may make logging in into their site or app a bit difficult in a way that it becomes stressful for customers or clients to access their accounts and this could frustrate customers and drive them away. This has been statistically proven that more than half of the customers who have issues accessing a service are the ones most likely not to return.
Business enterprises could also have a complicated captcha system, captchas are usually frustrating for customers particularly when they are complicated or difficult to figure out. And so business owners are faced with a dilemma which, on the one hand, they are trying to protect their business while on the other hand they don’t want to lose their customers to the complexity of their security systems.
But is there a way out?
Definitely yes, with improvement in technology business enterprises can leverage the new revolutionary technology such as Digital Biometric Authentication using facial recognition for account logins.
Technologies like FACEKI Digital Biometric Authentication makes it a lot easier and safer for you conduct your business in cyberspace as well as for your customers. A technology that has been developed to provide the best user experience that is so simple to use, but at the same time more secure as anything out there. The less difficult it is for a customer to navigate a platform, the easier it is to retain them and turn them into a regular customer, at FACEKI we help you achieve this.
Business enterprises can leverage the remarkable power of AI technology to improve their identification process more than ever before, business enterprises offering financial services can be assured of greater security.
Traditional methods of authentications and OTP’s are in the past, several cases of sim swapping and phishing has proven that it is no longer safe to use. However, relying on the unique physical traits of an individual as a way of authenticating end-users is much more secure and personal. Use our Iso Certified Digital Biometric Authentication using facial recognition at FACEKI, and you can be guaranteed safety with the best modern technology.